Kentro Webinar: Data to donations — 7 digital blind spots (and how to fix them)

When your marketing isn’t pulling in enough donations, it’s tempting to jump right to tactics: Launch a Facebook ad campaign RIGHT AWAY! Quick, more emails to donors!

But before you go charging off and invest in splashy and expensive tactics, take a minute to do a digital marketing audit. A good plan starts with a realistic appraisal of where you’re at. Your marketing strategy is doomed to fail if it’s based on broken tools.

Learn seven key data points to dig into to unearth quick wins and more bang for your marketing buck – from organic social, SEO and GEO (generative search optimization), email strategy, PPC, lead generation, and more.

** All participants are asked to read and abide by Kentro’s Principles of Welcome & Learning, which can be found here: https://kentronetwork.ca/kentro-principles-of-welcome-learning