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Amplify Ideas That Matter: Beyond Storytelling — with Kevin McKay
May 26 | 10:00 am – 11:00 am PDT
This workshop explores the purpose and merits of developing a thought leadership strategy that goes beyond brand-building and invites richer and more meaningful relationships with people you care about. It is the expression of ideas that demonstrate your organization’s expertise/passion in a particular field, area, or topic. Once developed, well crafted content should intrigue, challenge, provoke and inspire people to take action and evoke positive change.
We will workshop a few BIG planning dimensions when creating a strategy, including; What big questions are you trying to tackle? What is your big break-through idea? What big change do you want to see in the world?
Some practical takeaways:
- Clarity on your social impact that matters most to stakeholders.
- Ideas to engage and foster deeper relationships.
- Social media and lead generation.
- Gathering other like-minded organizations.